Business Plan

Pandanaran Street No.12 , Semarang (024-70452537)

Website          : http://www.pion-adv.com

Hasan Faqih Abdulloh

C.E.O

Agazeta Valderama

Marketing Manager

Arif Widaryanto

Accounting Manager

Ade Rinaldi

Operational Manager

Pion Advertising

Business Plan

Prepared: 2014, 02 th April

The Business

Business details

Products                    : Pion Advertising  gives service and consultant design for advertising product, with unique and different concept to our client with high. quality like sticker,neon box,etc.

Registration detail

            Business name                     : Pion Advertising

            Date registered                   : 2013, 26th October

            Location registered                        : Pandaran Street No.12, Semarang

            Business structure               : service

Organisation chart

 

Figure 1: Organitation Chart

Products

Product	Description	Price
Design Consultant	We make solution to our client with good and high quality design.	Rp. 5.000.000
Screen &Digital Printing	Our Company Make Product from best machine and best tool in screen printing production.	Rp. 1.000.000
Marketing Solution	We make best answer to our costumer about marketing solution with cold canvassing strategy	Rp. 8.000.000
Advertising	We make solution and best strategy advertising and marketing to our costumer and their product.	Rp. 25.000.000

Operation

            Production process

           

We Find solution to your problem in advertising :

1. First, our client or costumer come call us or come to our office.

2. after that, they give the problem in advertising product to tell us.

3. then, we analyze that problem to find best solution.

4. last, we give the best solution to our costumer.

The Market

Market target

            Our mark target consist of 4 groups, they are natioanal company,Corporate,School. Firstly we use pamflet to advertise our company,and then we use social media like twitter and facebook advertising or google,and then we advertise in media, like magazine,tv,radio and many more.

           

S.W.O.T. analysis

            1. Strengths

                        - We give best service

                        - We have best people in this job

                        - We can make best design

                        - We can give best solution to your problem in advertising

            2. Weakness

                        - we need to build more network

                        - we need more people in this business

                        - we need investor to make this business grow

            3. Opportunity

- Our business place is strategic because in Pandanaran Street at central city of semarang

                        - Acces to get there is very easy

                        - We can get big opportunity in this business because everything need

                         to advertise

            4. Threats

                        - we have big competitors in Semarang

           

Your Competitors

           

In semarang we have 2 big competitor in this business.some of them are

-          Logonius                                      : they established 2005 but they have many experienc in this business and big network

-          Sribu.com                                                : they are online company in advertising,but they

have big costumer like nissin,coca cola,etc

            Advertising and Sales

           

For promoting our products, we have 3 strategics, they are:

-          First, we use word of mouth,from our friend,family and everyone we meet.

-          Second, we use marketing team to promote our company.

-          Last, we use media to promote, like twitter,tv,radio,magazine and someday we join in advertising event.

The Future

           

Vision statement

Give best solution to your advertising problem without problem.

            Mission statement

-          Give a good service.

-          Give best product with time frame.

-          Give best place to consultant about design and advertising.

Goals / Objective

Be Number one in Advertising Company in Indonesia.

The Finances

Assumption

          Start-Up Costs for 2014

START-UP COST	Cost (IDR)	EQUIPMENT /CAPITAL	Cost (IDR)
Regristrations		Business purchase price	22.000.000
Business name	2.500.000	Start-up capital	15.000.000
Licences	500.000	Plant & equipment
Permits	500.000	Compputer equipment	100.000.000
Domain names	200.000	Phones	500.000
Trade marks/patents/designs	3000.000	Photography	12.000.000
The others	0	Security system	2500.000
Phone connection	150.000	Office equipment
Internet connection	500.000	Place	50.000.000
Insuranse		Furniture	30.000.000
Public liability	150.000	other	10.000.000
Professional indemnity	100.000
Product liability	250.000
Workers compensation	100.000
Business assets	70.000.000
Business revenue	250.000
Printing	350.000
Stationery & office supplies	2500.000
Marketing & advertising	125.000.000
Total start-up costs	206.050.000	Total equipment/capital costs	241.000.000

          Break-even Analysis

BEAK-EVEN CALCULATOR
Timeframe 1 yearly
Average price of each colsultant design	IDR                 12.000.000
Average cost of each Advertising product	IDR                   5.000.000
Fixed cost for a month	IDR               120.000.000
Precentage of price that is profit	IDR                 25.000.000
Total sales needed to break-even	IDR           3.000.000.000
Number of costumer needed to break-even	100.000